Hey, I'm Brian Lao

✌️

Senior Product Designer building scalable design systems and AI-augmented prototypes across mobile, CTV, web, and connected-device software.

💻 Currently at APMC (A Parent Media Co. Inc.)

📍 SF Bay Area

STREAMING

WORK IN PROGRESS

Victory+ Streaming App 🔒

Leading design systems for streaming at 50M+ monthly active users across mobile, CTV, and web, with token architecture and an AI-augmented prototyping workflow bridging design and engineering.

APMC (A Parent Media Co. Inc.)

2026

STREAMING

WORK IN PROGRESS

Victory+ Streaming App 🔒

Leading design systems for streaming at 50M+ monthly active users across mobile, CTV, and web, with token architecture and an AI-augmented prototyping workflow bridging design and engineering.

APMC (A Parent Media Co. Inc.)

2026

COMPANION SOFTWARE

SHIPPED

HyperX Gaming Peripheral Software

Led end-to-end design of HyperX NGENUITY, the customization app for millions of gamers. Built a scalable cross-platform system that unifies lighting, macro, and device settings across the full HyperX lineup.

HP (Hewlett Packard)

2025

COMPANION SOFTWARE

SHIPPED

HyperX Gaming Peripheral Software

HP (Hewlett Packard)

2025

STREAMING

SHIPPED

Teamstream Multiviewer

Led the redesign of Teamstream's multiviewer, scaling to 165K+ peak concurrent viewers and giving fans frame-synced control over multiple live perspectives.

Freelance

2023

STREAMING

SHIPPED

Teamstream Multiviewer

Led the redesign of Teamstream's multiviewer, scaling to 165K+ peak concurrent viewers and giving fans frame-synced control over multiple live perspectives.

Freelance

2023

STREAMING

SHIPPED

Teamstream Multiviewer

Led the redesign of Teamstream's multiviewer, scaling to 165K+ peak concurrent viewers and giving fans frame-synced control over multiple live perspectives.

Freelance

2023

MOBILE

Spudnuts Donut Mobile App

Designed an end-to-end mobile ordering and loyalty experience, from menu browse to reorder, focused on getting repeat customers through checkout in fewer taps.

Case Study

2022

MOBILE

Spudnuts Donut Mobile App

Designed an end-to-end mobile ordering and loyalty experience, from menu browse to reorder, focused on getting repeat customers through checkout in fewer taps.

Case Study

2022

MOBILE

Spudnuts Donut Mobile App

Designed an end-to-end mobile ordering and loyalty experience, from menu browse to reorder, focused on getting repeat customers through checkout in fewer taps.

Case Study

2022

Made with lots of ice vanilla lattes

Made with lots of oolong tea.

Made with lots of ice vanilla lattes