Hey, I'm Brian Lao

✌️

Senior Product Designer building scalable design systems and AI-augmented prototypes across mobile, CTV, web, and connected-device software.

💻 Lead UX Design @ Logitech

📍 SF Bay Area

STREAMING APP

SHIPPED

Victory+ Streaming App

Live sports streaming platform across mobile, CTV, and web. Built on a multi-brand design system that scaled to power Kidoodle and Dude Perfect at 50M+ combined MAU, with one token architecture serving as the shared source of truth.

APMC (A Parent Media Co. Inc.)

2026

STREAMING APP

SHIPPED

Victory+ Streaming App

APMC (A Parent Media Co. Inc.)

2026

COMPANION SOFTWARE

SHIPPED

HyperX Gaming Peripheral Software

Led end-to-end design of NGENUITY, the customization app for millions of gamers. A scalable cross-platform system unifies lighting, macro, and device settings across the full HyperX lineup while cutting design-to-development friction.

HP (Hewlett Packard)

2025

COMPANION SOFTWARE

SHIPPED

HyperX Gaming Peripheral Software

HP (Hewlett Packard)

2025

STREAMING PLATFORM

SHIPPED

Teamstream Multiviewer

Led the redesign of Teamstream's multiviewer, scaling to 165K+ peak concurrent viewers and giving fans frame-synced control over multiple live perspectives.

Freelance

2023

STREAMING PLATFORM

SHIPPED

Teamstream Multiviewer

Led the redesign of Teamstream's multiviewer, scaling to 165K+ peak concurrent viewers and giving fans frame-synced control over multiple live perspectives.

Freelance

2023

STREAMING PLATFORM

SHIPPED

Teamstream Multiviewer

Led the redesign of Teamstream's multiviewer, scaling to 165K+ peak concurrent viewers and giving fans frame-synced control over multiple live perspectives.

Freelance

2023

MOBILE

Spudnuts Donut Mobile App

Designed an end-to-end mobile ordering and loyalty experience, from menu browse to reorder, focused on getting repeat customers through checkout in fewer taps.

Case Study

2022

MOBILE

Spudnuts Donut Mobile App

Designed an end-to-end mobile ordering and loyalty experience, from menu browse to reorder, focused on getting repeat customers through checkout in fewer taps.

Case Study

2022

MOBILE

Spudnuts Donut Mobile App

Designed an end-to-end mobile ordering and loyalty experience, from menu browse to reorder, focused on getting repeat customers through checkout in fewer taps.

Case Study

2022

Made with lots of ice vanilla lattes

Made with lots of oolong tea.

Made with lots of ice vanilla lattes