Hey, I'm Brian Lao

✌️

Senior Product Designer specializing in 0–1 design, systems thinking, and high-fidelity prototyping to craft scalable and cohesive experiences across platforms.

💻 Currently at APMC (A Parent Media Co. Inc.)

📍 Based in SF Bay Area

PRODUCT

SHIPPED

HyperX Gaming Peripheral Software 🔒

Leading the design of the next-generation HyperX NGENUITY app, building a scalable cross-platform system that powers millions of gamers worldwide.

UX Design · Design Systems · Prototyping

2025

PRODUCT

SHIPPED

HyperX Gaming Peripheral Software 🔒

Leading the design of the next-generation HyperX NGENUITY app, building a scalable cross-platform system that powers millions of gamers worldwide.

UX Design · Design Systems · Prototyping

2025

FREELANCE PRODUCT

SHIPPED

Teamstream Multiviewer

Led the redesign of Teamstream’s multiviewer, reaching 165K+ peak viewers and giving fans seamless control of multiple perspectives.

Product Design · Design Systems

2023

FREELANCE PRODUCT

SHIPPED

Teamstream Multiviewer

Led the redesign of Teamstream’s multiviewer, reaching 165K+ peak viewers and giving fans seamless control of multiple perspectives.

Product Design · Design Systems

2023

FREELANCE PRODUCT

SHIPPED

Teamstream Multiviewer

Led the redesign of Teamstream’s multiviewer, reaching 165K+ peak viewers and giving fans seamless control of multiple perspectives.

Product Design · Design Systems

2023

CASE STUDY

Spudnuts Donut Mobile App

Designed a complete mobile ordering app with loyalty rewards, enabling faster ordering and improved customer satisfaction.

Mobile UX · User Research · Prototyping

2022

CASE STUDY

Spudnuts Donut Mobile App

Designed a complete mobile ordering app with loyalty rewards, enabling faster ordering and improved customer satisfaction.

Mobile UX · User Research · Prototyping

2022

CASE STUDY

Spudnuts Donut Mobile App

Designed a complete mobile ordering app with loyalty rewards, enabling faster ordering and improved customer satisfaction.

Mobile UX · User Research · Prototyping

2022

Made with lots of cold brew oolong tea.

Made with lots of oolong tea.

Made with lots of cold brew oolong tea.